Here's how makeup has evolved over the last 100 years

Makeup continues to be a playground for all ages. Colors go in and out of fashion and styles change, but once you get bitten by the beauty bug, your life will never be the same. Looking back at where we've been shows us not just how far we've come, but it also gives us insight into what was happening in the world around us.
Whether you're looking for a style tip or inspiration for a whole new change, take a walk down memory lane with us as we explore different decades in beauty history along with their iconic looks. Your daily routine may not match any of these styles, but you'll probably see where some of today's trends originated.
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'20s makeup
The Roaring '20s was a decade filled with political and social change. Is it any wonder then that women began donning heavy black eyeliner and berry lipstick in daring ways unseen before?
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Not everyone adopted the style, but if you're thinking of trying out the flapper look, then this video will help you get it right. While this look is NSFW, it is ideal for a costume party or themed event.
'60s makeup
When it came to makeup in the 1960s, it was all about emphasizing your eyes. Bright shadow, lashes for days, and that iconic dark crease are all hallmarks worn by some of the biggest actresses and models of the era.
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Today's cut crease pays homage to that earlier era, and we created a full tutorial to help you master this eye-opening look with ease. Grab your kit, watch our video, and get ready to recreate this doll-eyed look.
'70s makeup
Disco may be dead, but that 1970s nighttime glam look lives on. While you probably won't make this your go-to daytime look, you have to admit that glittery lids do open up the eyes.
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If you're a fan of warm tones, take a seat and watch our tutorial. This approach is guaranteed to get you noticed, especially after dark.
'80s makeup
If you love bright colors, then it's time to flash back to the 1980s. Thanks to singers like Cyndi Lauper and groups like Missing Persons, confidence was paired with color to create an all-out glam look with no holding back.
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For this video, we pulled out all the stops and used the brightest colors we could find. This isn't for the faint of heart, but if you want to attract attention and can walk the walk, then this one's all yours.
'90s makeup
The contrast between makeup in the '80s and the '90s couldn't be more extreme. Gone are the bright colors and flashy iridescent shadows.
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Neutral was the name of the game, and you've already got all of these shades in your tool kit. Matte skin (thanks to baking) kept everything in place, and those lips -- well, brown was everything. Wanna see how it was done? Watch our tutorial to see how contouring with bronzer gained popularity.
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