Here are 5 hacks you need to know before you put on your eye shadow

I know, I know. You’ve been applying eyeshadow for years, so why would you possibly need advice at this point? Well, it’s possible you’ve fallen into some habits that are undermining your creative artistry and leading to looks that are less than flattering.
Any makeup artist will tell you that starting with a clean slate and well-prepped canvas is the best way to achieve optimal results. Here are a few reminders that will help you see the world through the best lens possible.
Amplify color with a white base
You know how eyeshadow often looks brighter or more intense in the pan than on your eye? That’s partly because there’s a lot of it packed in there, but it's also because your eyelid color is contributing to the end result. To intensify any shade, apply a white base. Get the full tutorial here.
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Draw a hashtag for a quick smoky eye
This technique for creating the smoky eye look is definitely going viral, but is it a hack or wack? We put this particular trick to the test. See the results below and judge for yourself. For the full tutorial in action, check out this video.
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Never use liquid liner below your eyes
You've got a beautiful liner in your makeup bag, but it's simply too wet and intense for using anywhere other than your upper lid. Limit its use to that area.
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Apply a nonoily treatment product
Many women skip this step, but eye cream or serum helps plump the skin and makes it look more radiant. Caution: Many women use coconut oil, but that can make eyeshadow crease and liner smudge. See how this works live in the video demonstration here.
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Prime, prime, prime
Eye shadow primer is designed to help even out skin’s texture and provide a base for shadow to adhere more effectively. If you want your makeup to last longer, then primer is essential, especially if you’re wearing highly pigmented or metallic eye shadow. Bonus: It also camouflages red or blue undertones.
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Don’t use concealer as primer
Some women coat their lids with a base of foundation or concealer instead of primer. Although it sounds like a good idea, most liquid foundation and concealer contains small amounts of oil, which can cause eyelids to become oily during the day. The end result: smudged eye shadow.
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Get the right tools
You’ll never be happy with your look if you’re using the wrong tools. Makeup brushes are an investment but not just in money. They’ll save you time when getting ready. Learn about the right tools in this video.
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