Do you use vegan makeup? Here are 6 things you should know about.

Consumers are more educated now than ever. This means they often make choices based on how companies conduct business. One of the largest growing markets in makeup involves vegan products.
Whenever you make a choice about what to eat, use, or buy, there's a reason behind it. Most people choose vegan cosmetics because of a commitment to protecting animals. Consumers also want to support companies whose policies reflect their own values. If you're thinking about buying vegan cosmetics, here are some things that will help you understand the market, so you can find brands you can support.
Advertisement
1. Vegan cosmetics do not contain animal products
The key thing to remember about vegan products is that they are formulated without ingredients that come from animals. Things like lanolin, beeswax, and gelatin are just a few ingredients you won't find in these products.
2. Vegan does not always mean cruelty-free
You've probably seen the leaping bunny logo on cruelty-free products, but don't assume that your vegan lipstick is also cruelty free. Tip: If you can't determine this from a brand's website, write to them and ask. Most companies are happy to talk about their cruelty-free practices.
3. Learn to spot the vegan logo
When shopping for vegan makeup, look for the certified vegan logo. Not all products have it because being certified requires a fee, but it can make shopping a lot easier.
4. Not all brands are entirely vegan
You may be tempted to be "brand loyal," but it's important to read ingredient lists to verify that the product you're purchasing is actually vegan. Many brands, like Too Faced, offer a list of their vegan products right on their FAQ page.
5. Vegan brands come at every price point
If you think buying vegan makeup will cost a fortune, think again. Companies in every price bracket make vegan products. Your favorite brand may even be on the list without you knowing it.
6. Vegan cosmetics perform beautifully
Need one final reason to buy vegan cosmetics? They're every bit as good as traditional products, and you can feel good about using them. Check out Alexandra's video using only vegan products.
Advertisement